In past times, link building was one of many ultimate cornerstones of search engine optimization. It was possible to obtain a site to position well for almost any keyword using nothing more than a great link building strategy. Eventually, however, the search engines caught on and started penalizing websites which had a lot of low-quality links pointing at them or that had been using strategies to manipulate the quantity of incoming links that they had. In many cases, these internet sites were permanently pulled from the search engine results overnight, leaving the web page owners scrambling to figure out ways to change their lost income.
After those devastating Google search algorithm updates had happened, people were understandably wary about using any link building techniques. The question remains, does building links still matter when you are thinking about using a Phoenix SEO service?
The short fact is yes, building links to your web page remains to be an important part of having it to position well in search engines like Yahoo and Bing. There is certainly, however, a caveat to this statement. You can’t build just any kind of link to your web page. Low-quality links can, in fact, wind up doing more damage than good. Instead, you need to focus on finding links from high authority websites in your niche.
Another challenge is the fact these need to be one-way links as an alternative to reciprocal links. Because of this, you can’t simply offer to exchange links with another site owner. Instead, you will need to find a way to get them to backlink to your website without you linking back to their website in return. As possible well imagine, this may be rather challenging because most people aren’t open to the notion of just randomly linking to other sites on the web.
There are, however, some ways that you could overcome this challenge. For example, writing a guest post for the blog could be a good option. For those who have excellent writing skills and will write a post that is relevant to a particular website’s audience, it is possible to reach out to the internet site owner to see if they would like anyone to write an article for visitors in exchange for a link back to your website from the article. In many instances, they are more than pleased to agree simply because it saves them the irritation of being forced to write a post and provides high-quality content for their visitors.
In simple terms, link-building has gone from as being an automatic process of only posting links to directories, link farms, or website directories to your more personal method that requires anyone to build relationships with site owners. Even if this process is time-consuming, providing you are likely to put in the time and energy which it needs, it can produce excellent results. The good thing is that most other site owners usually are not ready to devote this effort to their internet marketing updates. That means that it is simple to outrank them within the Google search results with just a bit of extra work on the end.
When you see it like that, it is easy to observe that link-building still does matter for SEO.